All your marketing data.
One intelligence platform.

Whatagraph connects and standardizes marketing data, and surfaces AI-driven insights for agencies and marketing teams—without SQL, middleware, or engineering support.

Trusted by 1,000+ marketing agencies and brands around the world
Lactogal - Logo with stylized leaf-like graphic to the left of the brand name.
Wise Pirates - A gray W-shaped design and a small gray circle on a black background.
Ticketmaster - The Ticketmaster logo.
Seo Sherpa - A logo displaying mountain graphic and text "seo sherpa"
Property Guru - Image completely black.
Awestruck Logo - The word "AWESTRUCK" in a bold, dark-colored sans-serif font on a black background.
Brand Logo 7
Rentable - The Rentable logo featuring a house inside of a square to the left of the company's name.
Brand Logo 9
Brand Logo 10
Havas - The word "HAVAS" is in dark gray on a black background.
Lekker Bikes - Logo featuring a stylized tulip and the word "Lekker" in outlined letters.

From data to decisions
in one platform

Most teams stitch together connectors, spreadsheets, BI dashboards, and Slack alerts. Whatagraph replaces that stack with one continuous intelligence layer.

Native integrations

PPC

PPC

Social Media

Social Media

Email

Email

Analytics

Analytics

CRM

CRM

SEO

SEO

eCommerce

eCommerce

Calls

Calls

Custom connections

API

API

Google Sheets

Google Sheets

BigQuery

BigQuery

On-demand

On-demand

Whatagraph data hub

Stored

Stored

Unified

Unified

Transformed

Transformed

Grouped

Grouped

Custom

Custom

Ready to use

Ready to use

Insights

Insights

Proactive AI auditsAI summaries
IQ Chat

IQ Chat

Plain language queriesClient-facing
Reports

Reports

AI report creationLinked templates
Collaboration

Collaboration

OverviewsGoals & Alerts
Destinations

Destinations

MCPBigQueryLooker Studio
Powered by Whatagraph IQ

Your marketing data pipeline. 
Created in clicks, not code.

Connect all marketing data without middleware.

Pull data from native marketing data integrations like Google Ads, Shopify, HubSpot and Mailchimp.
No manual ETL. No Zapier chains.
  • 60+ integrations
  • BigQuery connection
  • On request sources
  • Historical backfill

Shape raw data into marketing intelligence

Raw channel data is meaningless until it speaks the same language.
Standardize and transform marketing data across platforms using our no-code transformation engine.
UNIFIED NAMING

Dimensions

Standardize naming across platforms for consistent reporting.
FORMULAS

Metrics

Create calculated metrics like blended ROAS, CAC, or margin using flexible formulas.
AGGREGATIONS

Source Blends

Combine data from multiple platforms to build cross-channel marketing dashboard.
SUPPORT

Templates & AI prompts

Speed up data modeling with reusable templates and AI-assisted transformations.

Less digging, more deciding

AI-native intelligence,
embedded at every layer.

Get instant marketing insights without SQL or a data analyst. Use natural language to structure your data, audit performance, and create reports with AI.
  • Data transformation
  • Reporting
  • Insights
  • Chat

Monitor spend & performance before stakeholders ask.

Break performance down by channels, countries, or any structure that works for you. Define expectations and get notified when results change. Instead of reacting to surprises, you stay ahead of them.
  • Performance overviews
  • Goals & alerts

Marketing intelligence platform trusted by agencies and brands

Whatagraph is now our Bible—both for our clients and internal teams.

Kim Strickland

Kim Strickland

Digital Marketing Specialist @ Peak Seven

StarStarStarStarStar

Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Danielle Roberts

Director of Implementation & Support @ Rentable

StarStarStarStarStar

Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.

Lars Maat

Lars Maat

Company Owner, Maatwerk Online

StarStarStarStarStar

All our data is now in one tool—everyone knows where to find everything.

Linda van Baal

Linda van Baal

Online Marketing Consultant @ YourFellow

StarStarStarStarStar

Whatagraph transformed our PPC reporting from a manual task into an automated, insightful process backed by a fantastic team that’s always ready to help.

Chandhini Shivabalan

Chandhini Shivabalan

Senior Performance Marketing Associate @ Nothing

StarStarStarStarStar

Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.

Stef Oosterik

Stef Oosterik

Quality Manager @ Dtch. Digitals

StarStarStarStarStar

Powerful enough for analysts, 
clear enough for executives

Reports so good, your stakeholders
will actually read them

Create on-brand marketing reports with AI in minutes.
Drag and drop widgets—from simple metric tiles to complex multi-source comparison tables. 
Whatagraph AI report creation showing a natural language prompt to create a report to monitor growth.

AI report creation

Whatagraph white-labelling interface showing a branded report with custom client logos and colour scheme.

White-labelling

Whatagraph widget library showing an impressions widget displaying, plus available widget types.

20+ widget types

Don’t settle for “standard”

Social Media Report Template - A social media report with the word "ECHO" in yellow at the bottom left, and three women on the right.
Social Media Report Template
Marketing Report Template - Marketing report template with logo placeholder and data displays.
Marketing Report Template
Ecommerce Report Template - A report showing different ads from various social platforms.
eCommerce Report Template
SEO Report Template - SEO report template showing key performance indicators.
SEO Report Template
AI Report Template - A report template with performance data displayed in boxes.
AI Report Template

Deliver insights automatically.
Or let stakeholders explore live.

Ensure stakeholders have the data they need, when they need it. 
Whatagraph automated email showing a scheduled weekly Facebook Ads Campaign Report delivered to a client inbox.

Automated emails

Whatagraph password-protected live report link allowing secure stakeholder access to marketing dashboards.

Password-protected links

Whatagraph client-facing AI chat showing Facebook Ads insights iROAS and cost per lead.

Client-facing AI chat

Whatagraph export data interface for sending marketing data directly to BigQuery and Looker Studio.

BigQuery & 
Looker Studio export

Built for scale.
Governed for enterprise.

Marketing reporting platform for agencies and marketing teams.

Multi-client workspaces

Update one widget. Reflect changes across 50 reports instantly. Keep track of updates with Version History.

Manage hundreds of clients or business units in isolated, branded workspaces.

PERFECT FOR
AGENCIESScaling without adding headcount
ENTERPRISE Teams managing multiple regions

Governance & Security

Control who connects data, edits transformations, or views dashboards with four-tier Role-Based Access Control (RBAC) system. 
Enterprise-grade standards
ISO/IEC 27001:2022
GDPR compliant
Data encryption
SINGLE SIGN-ON

Ready to move beyond basic reporting?