Whatagraph IQ

Marketing intelligence,
redefined

Your AI-powered way to create, style,
and understand reports, in seconds.
Trusted by 1,000+ marketing agencies and brands around the world
Lactogal - Logo with stylized leaf-like graphic to the left of the brand name.
Wise Pirates - A gray W-shaped design and a small gray circle on a black background.
Ticketmaster - The Ticketmaster logo.
Seo Sherpa - A logo displaying mountain graphic and text "seo sherpa"
Property Guru - Image completely black.
Awestruck Logo - The word "AWESTRUCK" in a bold, dark-colored sans-serif font on a black background.
Brand Logo 7
Rentable - The Rentable logo featuring a house inside of a square to the left of the company's name.
Brand Logo 9
Brand Logo 10
Havas - The word "HAVAS" is in dark gray on a black background.
Lekker Bikes - Logo featuring a stylized tulip and the word "Lekker" in outlined letters.

Reporting shouldn't slow
your team down

Rebuilding the same report layouts

Copy-pasting branding elements

Troubleshooting filters and dimensions

Smarter reporting starts here

Just type what you need, and IQ builds the full report for you.
Don’t like it? Tell what changes you need.

IQ report creation

Complete reports in one go.

IQ tab creation

Add new tabs on the fly.

IQ widget creation

Get the exact charts you need.

Brand it. Summarize it. Ask it.

Let AI handle the heavy lifting.
IQ THEMES

Brand reports in seconds

Upload an image and let IQ generate a matching report theme. You can fine-tune fonts, HEX codes, and colors, and access an expanded icon library to align with any client style.
NEW
IQ SUMMARY

Explain performance in plain language

IQ generates written performance insights based on your data - perfect for internal reviews or client-facing updates. No more writing summaries by hand.
IQ CHAT

Ask anything. Get instant answers.

Whether you need quick insights or trend breakdowns, IQ Chat has you covered right inside your report.

Marketing teams are already
seeing the difference

This looks very useful for helping us build new widgets more quickly.

Nicolas Tracewell

Nicolas Tracewell

Media Planner, Swash Labs

StarStarStarStarStar

The speed at which you're able to put together a report is far quicker than me trying to manually work out how to do it. Big help.

Connor Hyslop

Connor Hyslop

PPC Specialist & Account Lead @ ClickThrough Marketing

StarStarStarStarStar

I’m looking forward to using it more and encouraging the rest of the team to adopt it as well.

André Cardoso

André Cardoso

Project & Performance Marketing Manager, Wise Pirates

StarStarStarStarStar

Great feature! Nice work. This looks really easy.

Lars Maat

Lars Maat

Company Owner @ Maatwerk Online

StarStarStarStarStar

Take it to the next level with
Whatagraph IQ+

For growing teams that need more automation, control,
and consistency—at scale.
IQ+

Let your stakeholders chat
with their data

IQ chat is now available on shared report links, styled to match your report theme and branding. Empowers your stakeholders to explore and understand their data, while saving time on follow-ups.
Chat With The Data - Dashboard with total revenue, conversions chart, and top countries list.
IQ+

Fully personalize your IQ summaries

Add context about the brand, industry, or campaign. Guide the IQ to match your tone of voice and reporting style. Never write an executive summary again.
IQ Summaries - Whatagraph IQ prompt for a data analyst summary of PPC marketing efforts.
IQ+

Stay in sync with date changes

Your AI summaries update automatically when the date range shifts. Great for live dashboards or automated reports that need fresh, up-to-date commentary.
Stay In Sync With Date Changes
IQ+

Create custom dimensions without the guesswork

Describe how you want to organize your data, like grouping campaign names by category or sorting product reviews by language, and IQ+ builds it for you. It ensures an easy way to simplify data without needing analyst support.
Create Custom Dimensions Without The Guesswork with Whatagraph IQ
NEW

Auto-fix with self-healing widgets

Automatically detect and fix widget issues before they break your report. Whatagraph IQ spots incompatible metrics and incorrect dimensions and proposes the right fix.
IQ Autofix - A dialog box showing an error message with an "Auto fix" button overlays a table.

More to explore

Client Reporting Tools - Three phone screen templates on purple background

TEMPLATE

AI Reporting Template

See exactly how you’re showing up in platforms like ChatGPT, Perplexity, and more

Smarter reporting is just one prompt away