Flexible plans for every stage of your workflow
See how each plan compares, or talk to our team if you're coming off a Max trial.
Whatagraph IQ
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Compare our plans
FreeForever free | Go199€ per month, billed annually | Most Popular Maxfrom 699€ per month, billed annually | PrimeCustom | |
5 Number of credits | ||||
| 5 | 20 | 50+ | 100+ | |
Unlimited Number of users | ||||
| Unlimited | Unlimited | Unlimited | Unlimited | |
Unlimited Number of reports | ||||
| Unlimited | Unlimited | Unlimited | Unlimited | |
Essential Explore integrations | ||||
Advanced Explore integrations | ||||
Premium Explore integrations | ||||
Pre-made transformations | ||||
Custom transformations | ||||
Currency exchange | ||||
Custom aggregations | ||||
Whatagraph Storage | ||||
Whatagraph IQ | ||||
Pre-made themes | ||||
Version history | ||||
Automated emails with PDF | ||||
Linked report templates | ||||
Custom branding | ||||
Custom report domain | ||||
| Add-on | ||||
Overview | ||||
Goals & alerts | ||||
Whatagraph IQ+ | ||||
Transfer to BigQuery | ||||
| Add-on | ||||
Transfer to Looker Studio | ||||
EU Data Center | ||||
Google login Single Sign On / SAML Login | ||||
| Google login | Google login | Google login | SAML as Add-on | |
Public API | ||||
| Add-on | ||||
Live chat support | ||||
Dedicated Customer Success Manager | ||||
Tailored onboarding | ||||
Priority support | ||||
Enterprise SLA | ||||
| Add-on | ||||
Marketers are already seeing the difference
Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.
Kim Strickland
Digital Marketing Specialist @ Peak Seven
Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.
Lars Maat
Company Owner, Maatwerk Online
The biggest advantage of Whatagraph is having everything in one place. Funnel was two to three times more expensive than Whatagraph.
Linda van Baal
Online Marketing Consultant @ YourFellow
Whatagraph transformed our PPC reporting from a manual task into an automated, insightful process backed by a fantastic team that’s always ready to help.
Chandhini Shivabalan
Senior Performance Marketing Associate @ Nothing
Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.
Stef Oosterik
Quality Manager @ Dtch. Digitals
Frequently Asked Questions
What is the Max trial?
When you sign up for Whatagraph, you automatically get 14 days free on our Max plan, no credit card required. Max is our core plan, built for teams managing data across multiple accounts, markets, or clients. The trial gives you full access to everything Max includes: advanced integrations, Source Groups, Blended Sources, white-label reporting, KPI monitoring. At the end of 14 days, you choose which plan to continue with.
I'm on a Max trial. What happens when it ends?
When your Max trial ends, you choose a plan to continue. Everything you built during the trial stays in your account. If you choose Max, you keep full access. If you move to Go, you'll be guided through removing any features or sources that exceed Go's limits. If you're not sure which plan fits, book a call with our team directly from the app — we'll help you figure it out.
How do the Go, Max, and Prime plans differ?
Go covers reporting basics. Max adds data aggregations, KPI monitoring, white-label branding and a Dedicated Success Manager. And Prime unlocks enterprise-grade features, integrations, and support.
What are credits and how do they work?
Credits are used to connect data sources. Each source costs 1 credit, regardless of plan. You can purchase extra credits until you reach the next plan threshold, then it’s time to upgrade.
Can I upgrade or downgrade my plan anytime?
You can upgrade to Go directly inside the app. To move to Max or Prime, book a call with our team — there's a link inside the app to get that started. Downgrades and legacy transitions are handled by our Customer Success team.
What do I lose if I go to Go instead of Max?
Go doesn't include custom metrics & dimensions, data aggregations, white-label branding, advanced integrations, or KPI overviews. If you used any of these during your trial and want to keep them, Max is where they live.
Do you offer onboarding or support?
All plans include live chat support and regular office hours. Max and Prime customers get a Dedicated Customer Success Manager. Prime also includes tailored onboarding and priority support.